TONSBERG PARKING

People in dark clothes with bags waiting in queue

People in dark clothes with bags waiting in queue

Tonsberg Parking is Norway’s most innovative parking company. 

 
They topped the statistics for earnings and strategy, and they continue
to explore new avenues for finding the next big thing in parking.

 

 

 

 

PROBLEM
PARKING-APP WORKING POORLY WITHOUT DATA TRAFFIC

Tonsberg Parking struggled with coverage and capacity of mobile data in some locations in Tonsberg. This led to customers who wanted to use Tonsberg Parking’s mobile app to often struggle to start and stop parking.

Additionally the transition to the new EMV standard for card purchases made the purchase process suddenly take up to 120 seconds. This caused long queues at vending machines.

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THE SOLUTION
4G MODEM TAILORED TO WORK AS INTERNET HOTSPOT

CradlePoint IBR600 LTE Router

The challenge of the coverage and capacity of mobile broadband was solved by using one of Emcoms M2M routers. When there was talk about hotspot functionality, the choice fell naturally on Cradlepoint and their IBR600 LTE router. It was set up with an open WiFi network for customers who used the app, and a closed Wi-Fi network for the parking officers to connect to.

ANTENNAS

To get optimal conditions for mobile and WiFi, external antennas for both frequencies were put into use. This gave the SIM card stronger and more stable signals, and the WiFi-signals reached further than by using just the standard antennas.

PAYABLE WIFI

Part of the plan was to also offer paid WiFi for motorhome customers and other visitors. Because of Cradlepoint and its support for 3rd party software, Tonsberg Parking could charge for this via their existing infrastructure.

LIMITATION OF DATA QUANTITIES

As long the mobile provider has set a maximum limit of monthly usage of data, you need to limit the ammount og data each customer can spend. Additionally you want to keep the customers away from websites that may contain malicious content.

LANDING PAGE

All customers who log on to what Tonsberg Parking call «bynettet.com», are sent to a landing page. Here the company can publish everything from practical information to advertising from local businesses seeking visibility.

FROM 120 TO 12 SECONDS

Tonsberg Parking got a pleasant surprise when Emcom proposed to also use the router from Cradlepoint to implement card purchases.

After the transition to the new EMV standard customers experienced waiting up to 120 seconds for payment by card. By utilizing Cradlepoint the buying process went down from between 90-120 seconds to about 12 seconds. To put this in perspective means that it now takes about as long to complete a card purchase as it allows to carry out a coin purchase.

 

line_tonsberg_parkering_3RESULT
SATISFIED CUSTOMERS,
WORKING PARKING OFFICER EQUIPMENT
AND NEW WAYS TO MONETISE

Firstly, the customers now experience that they area ble to use the parking app normally,
and they no longer need to queue up to pay with coin or card.

The parking officers are now working much more efficiently as they don’t need to leave the
area to find a spot with better signals.

Motorhome customers and other visitors are pleasantly surprised that they can pay for WiFi
at the same time they pay for parking.

The sale of advertising space on the landing page is also contributing to an additional source
of income for the parking company.

Tonsberg Parking is wholly owned by Tonsberg Municipality whose
slogan is that they should be where the future is created.

 

PANDORA Jewelry Store Chain

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JEWELRY STORE CHAIN ECONOMICALLY
ENABLES CONNECTIVITY TO RETAIL POINT-OF-SALE SYSTEM

 

 

 

 

SUMMARY

PANDORA, an international jewelry retailer, was almost delayed opening one of its unique concept stores in Lancaster, PA because of an ISP strike. However, its outsourced IT expert, eMazzanti Technologies, packaged a technology solution that allowed the store to open on time. Combining a Cradlepoint 3G/4G/LTE wireless router, WatchGuard XTM21X Firewall and an HP Pro Curve Switch, the solution temporarily replaced the need for hardwired Internet and, long-term, provided continuous failover protection should the ISP connection get interrupted for any reason. The store opened on-time, was able to protect data and avoid landlord penalties that, all totaled, would have exceeded $50,000.

“Being able to open September 1 meant we were able to build the awareness necessary to maximize holiday sales. Just missing opening our doors by a few weeks could have cost us more than $50,000 in sales and expenses.”

COMPANY PROFILE

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA designs, manufactures and markets hand-finished and modern jewelry made from genuine materials at affordable prices. The PANDORA jewelry is sold in more than 65 countries on six continents through over 10,000 points of sale, including more than 550 PANDORA branded concept stores.

BUSINESS NEEDS

PANDORA was planning to open one of its unique concept stores in Park City Center mall Lancaster, Pennsylvania in early September. However, an unforeseen strike by its Internet Service Provider (ISP) threatened to delay the opening by at least three weeks and potentially cause the store to miss part of the upcoming holiday shopping season. Furthermore, the store faced lease-associated penalties for missing agreed upon opening deadlines. Without an Internet connection, its premiere store had no way to transact business via credit cards and faced losing tens of thousands of dollars in lost revenue and landlord fees.

SOLUTION Tapping the IT expertise of PANDORA’s northeast computer partner, the retailer used a solution that included a Cradlepoint wireless router, WatchGuard XTM21X Firewall and HP Pro Curve Switch. Initially, the retail store relied completely on its 4G wireless broadband connection through Cradlepoint to run its POS system and handle card transactions seamlessly. As the Park City Center store got its ISP connection up and running, the Cradlepoint device functioned as an instantaneous 4G failover solution whenever the primary, wired Internet connection was interrupted.

BENEFITS

On-Time Grand Opening Garners $10,000 in Sales: PANDORA’s ISP was on strike making a hardwired Internet connection impossible. Because the Cradlepoint router used a 4G LTE wireless broadband connection through a USB data modem the Park City Center store opened on time.

“We would have lost a minimum of $10,000 in month-to-month sales having to wait out the ISP’s strike,” noted Ashley Walther, PANDORA Park City Center store manager. “Furthermore, there were certain fixed overhead costs that continue regardless of whether the store is open or not making delays even more costly.”

Missing Holiday Season Could Have Cost Over $50,000: Lost opportunity costs are as real a factor as actual revenue to a retail store, especially during a high volume holiday season.

“Being able to open September 1 meant we were able to build the awareness necessary to maximize holiday sales,” said Walther. “Just missing opening our doors by a few weeks could have cost us more than $50,000 in sales and expenses.”

Data Security Maintained: The 4G wireless broadband connection through the Cradlepoint CBR450 router helped ensure the Park City Center store’s data was safe. “The combination of Cradlepoint integrated into the WatchGuard firewall gave us failover protection to ensure business continuity and data security. In other words, we were able to open our doors and make sure our customer information was safe.” –

Pandora Case Study

Pandora case study provided courtesy of Cradlepoint. See more at: https://cradlepoint.com

Smart Cluster VPN and Conel Mobile Router

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In the spring of 2014 CNH Industrial contacted MCS, thze VADnet Partner in the Netherlands and Benelux.  They were looking for a reliable partner who could provide a safe and simple solution whereby the 1400 base stations located throughout Europe can be accessed via the fixed and / or mobile network and can be managed remotely. CNH was looking for a partner that provides not only the harware solution but should also be able to provide technical support. In the base stations capable of, among other things equipment in order to receive and process the GPS signal in such a way via the satellite (correction), which results in a highly accurate level of location detection. This corrected data is made available to agricultural vehicles throughout Europe for precise machining of the country. With the remote management solution Smart Cluster in conjunction with routers Conel CNH has an efficient, flexible and reliable solution in house where quality, safety, convenience and cost savings go hand in hand.

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