People in dark clothes with bags waiting in queue

People in dark clothes with bags waiting in queue

Tonsberg Parking is Norway’s most innovative parking company. 

They topped the statistics for earnings and strategy, and they continue
to explore new avenues for finding the next big thing in parking.






Tonsberg Parking struggled with coverage and capacity of mobile data in some locations in Tonsberg. This led to customers who wanted to use Tonsberg Parking’s mobile app to often struggle to start and stop parking.

Additionally the transition to the new EMV standard for card purchases made the purchase process suddenly take up to 120 seconds. This caused long queues at vending machines.










CradlePoint IBR600 LTE Router

The challenge of the coverage and capacity of mobile broadband was solved by using one of Emcoms M2M routers. When there was talk about hotspot functionality, the choice fell naturally on Cradlepoint and their IBR600 LTE router. It was set up with an open WiFi network for customers who used the app, and a closed Wi-Fi network for the parking officers to connect to.


To get optimal conditions for mobile and WiFi, external antennas for both frequencies were put into use. This gave the SIM card stronger and more stable signals, and the WiFi-signals reached further than by using just the standard antennas.


Part of the plan was to also offer paid WiFi for motorhome customers and other visitors. Because of Cradlepoint and its support for 3rd party software, Tonsberg Parking could charge for this via their existing infrastructure.


As long the mobile provider has set a maximum limit of monthly usage of data, you need to limit the ammount og data each customer can spend. Additionally you want to keep the customers away from websites that may contain malicious content.


All customers who log on to what Tonsberg Parking call «», are sent to a landing page. Here the company can publish everything from practical information to advertising from local businesses seeking visibility.


Tonsberg Parking got a pleasant surprise when Emcom proposed to also use the router from Cradlepoint to implement card purchases.

After the transition to the new EMV standard customers experienced waiting up to 120 seconds for payment by card. By utilizing Cradlepoint the buying process went down from between 90-120 seconds to about 12 seconds. To put this in perspective means that it now takes about as long to complete a card purchase as it allows to carry out a coin purchase.



Firstly, the customers now experience that they area ble to use the parking app normally,
and they no longer need to queue up to pay with coin or card.

The parking officers are now working much more efficiently as they don’t need to leave the
area to find a spot with better signals.

Motorhome customers and other visitors are pleasantly surprised that they can pay for WiFi
at the same time they pay for parking.

The sale of advertising space on the landing page is also contributing to an additional source
of income for the parking company.

Tonsberg Parking is wholly owned by Tonsberg Municipality whose
slogan is that they should be where the future is created.


PANDORA Jewelry Store Chain









PANDORA, an international jewelry retailer, was almost delayed opening one of its unique concept stores in Lancaster, PA because of an ISP strike. However, its outsourced IT expert, eMazzanti Technologies, packaged a technology solution that allowed the store to open on time. Combining a Cradlepoint 3G/4G/LTE wireless router, WatchGuard XTM21X Firewall and an HP Pro Curve Switch, the solution temporarily replaced the need for hardwired Internet and, long-term, provided continuous failover protection should the ISP connection get interrupted for any reason. The store opened on-time, was able to protect data and avoid landlord penalties that, all totaled, would have exceeded $50,000.

“Being able to open September 1 meant we were able to build the awareness necessary to maximize holiday sales. Just missing opening our doors by a few weeks could have cost us more than $50,000 in sales and expenses.”


Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA designs, manufactures and markets hand-finished and modern jewelry made from genuine materials at affordable prices. The PANDORA jewelry is sold in more than 65 countries on six continents through over 10,000 points of sale, including more than 550 PANDORA branded concept stores.


PANDORA was planning to open one of its unique concept stores in Park City Center mall Lancaster, Pennsylvania in early September. However, an unforeseen strike by its Internet Service Provider (ISP) threatened to delay the opening by at least three weeks and potentially cause the store to miss part of the upcoming holiday shopping season. Furthermore, the store faced lease-associated penalties for missing agreed upon opening deadlines. Without an Internet connection, its premiere store had no way to transact business via credit cards and faced losing tens of thousands of dollars in lost revenue and landlord fees.

SOLUTION Tapping the IT expertise of PANDORA’s northeast computer partner, the retailer used a solution that included a Cradlepoint wireless router, WatchGuard XTM21X Firewall and HP Pro Curve Switch. Initially, the retail store relied completely on its 4G wireless broadband connection through Cradlepoint to run its POS system and handle card transactions seamlessly. As the Park City Center store got its ISP connection up and running, the Cradlepoint device functioned as an instantaneous 4G failover solution whenever the primary, wired Internet connection was interrupted.


On-Time Grand Opening Garners $10,000 in Sales: PANDORA’s ISP was on strike making a hardwired Internet connection impossible. Because the Cradlepoint router used a 4G LTE wireless broadband connection through a USB data modem the Park City Center store opened on time.

“We would have lost a minimum of $10,000 in month-to-month sales having to wait out the ISP’s strike,” noted Ashley Walther, PANDORA Park City Center store manager. “Furthermore, there were certain fixed overhead costs that continue regardless of whether the store is open or not making delays even more costly.”

Missing Holiday Season Could Have Cost Over $50,000: Lost opportunity costs are as real a factor as actual revenue to a retail store, especially during a high volume holiday season.

“Being able to open September 1 meant we were able to build the awareness necessary to maximize holiday sales,” said Walther. “Just missing opening our doors by a few weeks could have cost us more than $50,000 in sales and expenses.”

Data Security Maintained: The 4G wireless broadband connection through the Cradlepoint CBR450 router helped ensure the Park City Center store’s data was safe. “The combination of Cradlepoint integrated into the WatchGuard firewall gave us failover protection to ensure business continuity and data security. In other words, we were able to open our doors and make sure our customer information was safe.” –

Pandora Case Study

Pandora case study provided courtesy of Cradlepoint. See more at:

Wireless M2M Communication – New Opportunities






M2M technology most certainly has arrived.

Wireless networks now deliver reliable, affordable, secure Internet access all over the globe. With the advent 4G LTE networks, the enterprise can access a consistent, high bandwidth connection, but without the on-site network requirements, setup, or ongoing maintenance of traditional infrastructure. While the collective global electricity grid serves approximately 80% of the world’s population, the wireless “grid” now already reaches 85% of the world’s population—and that reach continues to expand.

This spells major opportunities to connect with customers, clients, and users. Any event or gathering can offer ATM services, kiosks can be placed anywhere there is a cell signal on an independent network, construction sites can stream video surveillance, retailers can display intelligent signage (including streamed video) to communicate instantly with customers, and public transportation agencies can provide wireless Internet connections for commuters. 4G is approximately 10 times faster than 3G and is quickly becoming the standard across the globe.

By obsoleting the need to set up a WiFi network or pull cables for an Ethernet LAN based network, the cost of the technology has dropped. With easier deployments and maintenance, the distributed enterprise reduces IT and component maintenance costs as well. With devices getting smaller by the day, it is now feasible to embed network connectivity into almost any customer application.


The industry is buzzing with the magnitude of possibilities, with estimations in the trillions, based on the number of potential connected devices, whether machines or mobile phones. The technology’s potential have been widely cited:

  • Wireless traffic will exceed traffic from wired devices.
  • The number of Internet connected devices will be double the number of people on the planet. More than half of those are expected to connect wirelessly.
  • The average mobile network connection speed will grow and will exceed 2.9 Mbps in 2016.
  • There will be over 10 billion mobile connected devices in 2016.

Wireless networks have worked tirelessly at covering more area, yet wireless voice revenues are falling. Understanding the simple truth that the predominant use for wireless is no longer the basic phone call; many network providers are now focusing on M2M applications as they seek higher revenue margins and lower customer churn.

Industry 4.0, Internet of Things, M2M Communication – New Technologies on the Move


The 4th industrial revolution is being driven by new technologies that allow seamless connectivity of multiple IoT devices with machine-to-machine (M2M) communications. This integration of intelligent devices within the Internet of Things has revolutionized the way many companies operate by reducing costs and improving accuracy through automating communications between central systems and remote devices, and eliminating the need for regular human intervention.

Smart Networking
After mechanization, electrification and digitalization of everyday processes, now we are seeing the next stage of development: “smart” networking. In this context “smart” means intelligent, decentralized, real-time capable and self-optimizing devices. Above all, production and logistics industries will merge their information technologies with Internet-connected devices to allow businesses to gather detailed information about their operations in real time, enabling them to make decisions that can benefit the bottom line.

M2M (Machine to Machine)
Machine-to-Machine (M2M) technology is poised to reshape every aspect of the business landscape: operational efficiency, quality control, decision-making, relationships with customers, and transactional opportunities are enabled and enhanced by M2M applications. Access to real-time, actionable data can make organizations smarter, more nimble, allow them to better manage resources, protect assets, deploy intelligent e-business applications, and quickly respond to rapidly changing conditions. The promise of M2M is that with the right intelligence, delivered in real time and used appropriately, services can be offered and tailored to customers in ways that were never before possible. Resources can be monitored and utilized more efficiently. Operational costs can be reduced. Paired with smart systems, M2M can even use data to automatically trigger and carry out decisions that serve the business’s objectives, often times even faster and more efficiently than employees could.

IoT (Internet of Things)
The “Internet of Things” is a phrase describing the technological trend of integrating computers as intelligent devices in electronic equipment and systems, allowing for communication capability via the Internet. Even simple everyday objects can interact with each other and make apartments and homes “smarter”. With a countless (and rapidly growing) array of devices communicating with other devices across the Internet, the Internet is no longer simply a network of computers but rather what’s commonly referred to as the “Internet of Things.” These IoT devices, which have easily surpassed a billion worldwide and are expected to be at least one-third of all connected devices this year, include point of sale (POS) systems, video surveillance, smart meters, digital signs and kiosks, ATMs, and medical monitoring devices.

Industry 4.0
The 4th industrial revolution is the phrase coined to describe the seamless connectivity of multiple IoT devices with machine-to-machine (M2M) communications. The goal is to establish intelligent factories (Smart Factories) that utilize their resources most efficiently, are highly flexible and ergonomic whilst at the same time allowing for customer and business partner involvment both in the production and in other value-add processes. This computerization of manufacturing technology allows companies of the future an increasingly lean, decentralized and flexible production planning and control. Taking data and purposefully integrating it into enterprise systems—the basic function of M2M—has transformed the construction, manufacturing, healthcare, transportation, and retail industries. We are indeed at the beginning of the 4th Industrial Revoliution.

e-2-s Dynamic Email to SMS Gateway

e-2-s.jpgNEW PRODUCT


  • Working out of the box – NO software required
  • Supports POP3 / POP3SSL / MS Exchange account
  • Parallel Operation Modes: – Fully dynamic – Half dynamic –
    Fixed preconfigured   (recipients / alarm-texts)
  • Operates in your internal LAN or even without existing LAN through
  • (fail-over switching possible)Version with WIFI-Client available
  • Content of package:
    – e-2-s Gateway
    – Power supply
    – External magnetic antenna (2m)
    – Crossover UTP cable
    – Clip for the DIN rail-mounting

Smart Cluster VPN and Conel Mobile Router


In the spring of 2014 CNH Industrial contacted MCS, thze VADnet Partner in the Netherlands and Benelux.  They were looking for a reliable partner who could provide a safe and simple solution whereby the 1400 base stations located throughout Europe can be accessed via the fixed and / or mobile network and can be managed remotely. CNH was looking for a partner that provides not only the harware solution but should also be able to provide technical support. In the base stations capable of, among other things equipment in order to receive and process the GPS signal in such a way via the satellite (correction), which results in a highly accurate level of location detection. This corrected data is made available to agricultural vehicles throughout Europe for precise machining of the country. With the remote management solution Smart Cluster in conjunction with routers Conel CNH has an efficient, flexible and reliable solution in house where quality, safety, convenience and cost savings go hand in hand.


IoT – What Drives Customer Satisfaction

A bold prediction: Over the next five years, a number of companies will use Internet of Things technologies to vault past competitors and become irreplaceable to customers. Expect this especially to be the case for companies that sell high-price products and services to customers whose lives and livelihoods depend on such offerings. Think about patients on life-saving medical equipment in their homes. Or construction machinery that needs to work every day on the construction site. Digital sensors that continually report on the condition of such equipment and reduce downtime will become vital cogs in the economy.

However; many more companies will come up empty-handed after investing hundreds of millions in IoT technology. The main reason won’t be that they lacked the technical skills to make the technology work. Instead, it will be that they had the wrong IoT strategy. That is, they will have used IoT technology to collect field information that didn’t greatly improve customer satisfaction. In amassing the haystacks of field information that the IoT allows businesses to collect, these firms didn’t identify the few needles they needed most.

Said another way, they managed their IoT initiatives from a technology- and data-push standpoint – not from a strategic, “here’s the information the top of the company needs the most” aspect to keep their firms competitive.

Sensors, embedded software and other technologies that companies are installing in their products are starting to throw off enormous volumes of digital data. That means companies will be collecting petabytes of data. So how can companies like these make sure they’ve identified the needles in their data and they aren’t lost in the haystacks? It requires shifting the traditional role of the CIO and the IT architect from managing technology to managing information. And that, in turn, will require IT executives to help the CEO and the rest of the top management team answer three fundamental questions:

  1. What information does the Internet of Things enable our company to collect about our business that wasn’t available before? That is, now that we can gather information about the status of our products in the field as customers are using them, exactly what information is possible to gather that we never conceived of gathering in the past?
  2. Of the field information that we can now (or soon will be able to) collect through the IoT, exactly which performance data is most critical to keeping our customers satisfied?
  3. What actions will we be able to take rapidly on the most critical customer performance data, and how would it differentiate our business against competitors? (This is where ERP systems like SAP come into play, which I discussed in my previous post.)

But just because we can track all kinds of things about our products and services in the field doesn’t mean we should. If we do, we will soon find ourselves searching for the needle in the haystacks. And that’s not a place you want to be with the IoT.