TONSBERG PARKING

People in dark clothes with bags waiting in queue

People in dark clothes with bags waiting in queue

Tonsberg Parking is Norway’s most innovative parking company. 

 
They topped the statistics for earnings and strategy, and they continue
to explore new avenues for finding the next big thing in parking.

 

 

 

 

PROBLEM
PARKING-APP WORKING POORLY WITHOUT DATA TRAFFIC

Tonsberg Parking struggled with coverage and capacity of mobile data in some locations in Tonsberg. This led to customers who wanted to use Tonsberg Parking’s mobile app to often struggle to start and stop parking.

Additionally the transition to the new EMV standard for card purchases made the purchase process suddenly take up to 120 seconds. This caused long queues at vending machines.

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THE SOLUTION
4G MODEM TAILORED TO WORK AS INTERNET HOTSPOT

CradlePoint IBR600 LTE Router

The challenge of the coverage and capacity of mobile broadband was solved by using one of Emcoms M2M routers. When there was talk about hotspot functionality, the choice fell naturally on Cradlepoint and their IBR600 LTE router. It was set up with an open WiFi network for customers who used the app, and a closed Wi-Fi network for the parking officers to connect to.

ANTENNAS

To get optimal conditions for mobile and WiFi, external antennas for both frequencies were put into use. This gave the SIM card stronger and more stable signals, and the WiFi-signals reached further than by using just the standard antennas.

PAYABLE WIFI

Part of the plan was to also offer paid WiFi for motorhome customers and other visitors. Because of Cradlepoint and its support for 3rd party software, Tonsberg Parking could charge for this via their existing infrastructure.

LIMITATION OF DATA QUANTITIES

As long the mobile provider has set a maximum limit of monthly usage of data, you need to limit the ammount og data each customer can spend. Additionally you want to keep the customers away from websites that may contain malicious content.

LANDING PAGE

All customers who log on to what Tonsberg Parking call «bynettet.com», are sent to a landing page. Here the company can publish everything from practical information to advertising from local businesses seeking visibility.

FROM 120 TO 12 SECONDS

Tonsberg Parking got a pleasant surprise when Emcom proposed to also use the router from Cradlepoint to implement card purchases.

After the transition to the new EMV standard customers experienced waiting up to 120 seconds for payment by card. By utilizing Cradlepoint the buying process went down from between 90-120 seconds to about 12 seconds. To put this in perspective means that it now takes about as long to complete a card purchase as it allows to carry out a coin purchase.

 

line_tonsberg_parkering_3RESULT
SATISFIED CUSTOMERS,
WORKING PARKING OFFICER EQUIPMENT
AND NEW WAYS TO MONETISE

Firstly, the customers now experience that they area ble to use the parking app normally,
and they no longer need to queue up to pay with coin or card.

The parking officers are now working much more efficiently as they don’t need to leave the
area to find a spot with better signals.

Motorhome customers and other visitors are pleasantly surprised that they can pay for WiFi
at the same time they pay for parking.

The sale of advertising space on the landing page is also contributing to an additional source
of income for the parking company.

Tonsberg Parking is wholly owned by Tonsberg Municipality whose
slogan is that they should be where the future is created.

 

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